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The Jaylen Brown Motto
These rare player edition Adidas shoes worn by Celtics star Jaylen Brown had a secret on the inside. The sock liner of the shoe contains the acronym FCHWPO, which doubles as Brown’s Twitter handle, an ...
The Superstar Possibilities Are Endless
These Adidas Superstar shoes commemorated Boston’s NBA World Championship title in 2008. Notice the heel with the number 17 under the Larry O’Brien Championship Trophy, a nod to the number of titles i ...
The Trash Talking Pros With Keds
Pro Keds shoes arrived on the NBA scene in the early 1950s as a competitor to Converse Chuck Taylor’s. The Pro Keds marketing slogan of the era resembled off-court trash talk: “We challenge any other ...