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It Couldn’t Be Done and They Did It
After faltering in the 1967 NBA Playoffs, some basketball fans suspected that the Celtics would not win another title without Red Auerbach on the sideline. The team leaned into the critics and surpris ...
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Larry’s Loyalty to Red
Celtics patriarch Red Auerbach had a hand in each of the team’s first 16 NBA World Championship titles, three of which he won with Larry Bird. “The one thing about Red was loyalty,” Bird said. “That’s ...
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Light It Up One More Time for Red
On Opening Night of the 2006-07 season, the Celtics paid tribute to team patriarch Red Auerbach, who had passed away just days before. Pregame ceremonies included a video tribute, the laying of a ciga ...
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Man of the Auer
The Celtics honored legendary coach Red Auerbach with a bobblehead, complete with his signature victory cigar, during a 2003 game against the New Orleans Hornets. Boston drew on the magic of Auerbach’ ...
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Meet Me at Red
In January 2010, the Massachusetts Bay Transportation Authority and the City of Boston dedicated a new platform at North Station to Celtics legend Red Auerbach. To commemorate the occasion, a large br ...
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Mt. Rushmore of C’s History
For those not lucky enough to get Celtics tickets and see icons like Bill Russell, Larry Bird, Red Auerbach, John Havlicek and Bob Cousy in person, watching them on TV at the local sports bar was the ...
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One Photo, Two Legends
Turning the tables on Celtics President Red Auerbach, Larry Bird smoked one of Red’s famous cigars after the Celtics won the 1981 NBA World Championship title. It was the first for Bird in just his se ...
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Pitino Ball
Faced with four consecutive losing seasons, the Celtics turned to University of Kentucky Coach and former New York Knicks boss Rick Pitino to revitalize the franchise in 1997. Pitino held two high dra ...
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Practicing With Red
A Celtics practice under Red Auerbach could be intense. He banned water during practice on the theory that it would slow players down. According to John Havlicek, he heard stories that Bill Sharman an ...
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Pregame Pleasantries
Bob Cousy, Bill Russell and Red Auerbach had a nice chat with players from the Cincinnati Royals during pregame warmups. After his retirement, Cousy went on to coach the Royals for three seasons with ...