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Boxing out Bird
Following in the footsteps of sports heroes Lou Gehrig, Muhammad Ali and Mary Lou Retton, Boston Celtics legend Larry Bird appeared on a Wheaties box to celebrate his storied career. While the boxes w ...
Wheaties Celebrates the Garden
In the final season of Boston Garden, Wheaties released a special edition box featuring five Hall-of-Fame players and team patriarch Red Auerbach. “Nowhere in sports is a winning tradition more eviden ...
You Better Eat KG’s Wheaties
After the Celtics clinched their 17th NBA World Championship title in 2008, Wheaties announced a special-edition box to commemorate the champions. While Kevin Garnett graced the cover, the team was fe ...