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The Jaylen Brown Motto
Date: 2010s
These rare player edition Adidas shoes worn by Celtics star Jaylen Brown had a secret on the inside. The sock liner of the shoe contains the acronym FCHWPO, which doubles as Brown’s Twitter handle, and stands for “Faith, Consistency, and Hard Work Pay Off.”
From the collection of the Naismith Memorial Basketball Hall of Fame (photo by Heritage Werks)