- Home •
- Celtics of the Seventies •
- Auerbach the Entertainer
Auerbach the Entertainer
Date: 1970s
When his coaching days ended in 1966, Red Auerbach transitioned into a new role as Celtics General Manager. Joking here with Celtics players including Dave Cowens and John Havlicek, Auerbach told one reporter when he was the GM, “We like our players to play for fun and to be happy rather than afraid.”
( C ) NBA/Celtics